Privacy Policy
Last updated: May 2026
Who we are
Proba is a culinary discovery app built by an independent developer based in the EU. Contact: privacy@tryproba.com
What we collect
When you join the waitlist, we collect your email address and language preference. Inside the app, we also collect food photos when you choose to upload one, dishes you save or rate, and voluntary onboarding answers about your culinary background — heritage cuisine, region you live in, and how close you feel to that heritage. We use analytics cookies (PostHog, EU-hosted) to understand how visitors use this page — only with your consent.
Why we collect it
Your email is used solely to notify you when Proba launches. Food photos power the AI that recognises what you've cooked, so you can log a meal in one tap. Onboarding answers shape recommendations to your culinary background. We do not sell, share, or use your data for advertising.
Food photos
Photo upload is optional. Before a photo leaves your device, we strip location and camera metadata, and resize it to 1024 pixels. The MVP plan is to send it to an AI vendor for recognition and discard it after the dish is identified — we don't intend to retain photos by default. A future opt-in photo journal will be clearly labelled and disabled until you turn it on.
AI recognition
When you upload a photo, you'll see a clear notice that AI is analysing it. Recognition runs on Google Gemini 2.5 Flash by default, with Anthropic Claude Sonnet 4.6 as a fallback for harder dishes. Both vendors are contractually bound not to train their models on your data. You can skip photos and log dishes by name instead.
Sub-processors
We rely on Google Cloud (Vertex AI) and Amazon Web Services (Bedrock) to run the AI recognition. They process your photos on our behalf under data processing agreements and don't train on your data. PostHog handles analytics and Resend handles email delivery — both EU-hosted. We don't sell your data, and we don't share it for advertising or with anyone outside this list.
Where your data lives
Photo recognition is region-routed: if you're in the EU, calls go to EU regions (Frankfurt, Belgium, or Madrid); if you're in the US, calls go to US regions. Account data and saved dishes are stored in the EU. We don't move recognition data between EU and US regions for processing.
Camera permission
Camera access is a separate choice from agreeing to the terms. You can grant it during onboarding, deny it, or change your mind in settings later. Revoking camera access doesn't delete your account or anything you've already saved.
Onboarding answers
We may ask about your heritage cuisine, where you live, and how connected you feel to that heritage. These answers are voluntary and shape what Proba suggests. We never sell or share them, and you can clear them in settings whenever you want.
Not a health app
Proba helps you discover dishes that fit your taste. It is not a medical, clinical, or nutrition-tracking tool, and recommendations are based on what you tell us about your preferences — never on inferred health conditions. If you have allergies or dietary restrictions, you tell us once and they're treated as hard rules.
Cookies
We ask for your consent before setting any analytics cookies. If you decline, no tracking cookies are set. Your consent choice is stored in your browser's local storage.
Your rights
You can ask to see, correct, or delete your data at any time by emailing privacy@tryproba.com. Inside the app, account settings will include a one-tap delete that removes your photos, recognition logs, onboarding answers, saved dishes, taste profile, and account record. We honour deletion requests within 30 days. You can withdraw cookie consent here by clearing your browser's local storage. If you're in California, Washington, or Connecticut, you have the right to ask us not to sell or share your data; we don't sell it, and a "do not sell or share" control will be available in the app before launch.
Contact
Questions? Reach us at privacy@tryproba.com.